As a business owner we all know that building relationships with each one of our customers and keeping in contact with them is important. In this electronic age, email has become the more pervasive and fastest growing means of connection and communication between individuals and organizations. A business newsletter can be a powerful marketing tool for a business and extremely cost effective. It allows for your business to reach a wide audience while building rapport, driving traffic, and directing customers to key content. By frequently linking your e-newsletter to content hosted on your company’s website, you can have a direct impact on website visitors. This allows for targeted audience to stay engaged and up to date with what your company is offering.